Rita Goodroe: From Law to Love to Business Mastery 💼🗣️
The Journey of Transformation
Rita Goodroe, a dynamic professional speaker, MC, and business strategist, takes us on a journey of reinvention. 🔄 Initially a lawyer, Rita’s life took a thrilling turn when she embarked on 35 dates in 35 days, documenting it all in a blog. Little did she know, her blog would become a sensation, propelling her into the world of dating coaching and eventually business coaching and public speaking.
Building Community: The Key to Entrepreneurial Success
Rita emphasizes the distinction between audience and community, highlighting the pitfalls of merely building an audience without fostering genuine connections. For solo entrepreneurs, community building is crucial, combating the isolation that often hinders success.
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Kim Thompson-Pinder: The Extraordinary Word Ninja 📚🌐
Ghostwriting for Authority
Kim Thompson-Pinder, CEO of RTI Publishing, shares her expertise in ghostwriting books for high-level consultants, professionals, and speakers. Her company, Author to Authority, focuses on creating signature books that not only showcase expertise but also serve as powerful marketing tools to convert readers into clients.
Benefits of Expert Books
Kim emphasizes that expert books provide credibility and visibility, crucial for business growth. She guides clients through the process of creating and scaling their books, ensuring they leverage this powerful tool effectively.
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Sonia Couto – Konverge Digital Solutions
Sonia, the managing director of a software development company, opened up about her journey. Beyond steering the ship, she’s the brains behind two tech products – one transforming the food service industry and the other streamlining data collection for oil and gas companies.
The Standout App:
Manusano – A Success Story: Sonia highlighted Manusano, a nutrition analysis software, as her most significant app. Its popularity is attributed to the increasing health concerns globally, especially regarding conditions like diabetes, prompting governments to seek ways to empower consumers with healthier choices.
From Numbers to Code:
Becoming a Tech Leader: Curious about her role as a managing director, Sonia, with a background in accounting and operations, shared her journey from an operations manager to the director of operations. Fate stepped in when the company was sold, and new investors tapped her to lead the ship.
Choosing the Tech Path:
Accounting vs. Software Development: Sonia recommended software development over accounting, emphasizing its dynamic and rewarding nature.
Dive into Sonia’s Universe:
Exploring SoniaCouto.com: A visit to soniacouto.com reveals Converge, the software development company that guides startup dreamers, assists existing companies with APIs, and aids founders in navigating the tech launch landscape.
Nurturing Tech Dreams:
From Idea to MVP: At the core of Sonia’s mission is helping founders swiftly move from idea to a minimal viable product (MVP). This ensures a solid understanding of the market and competitors.
Founders, Take Note!
Avoiding the Inventor Trap: Sonia addressed a common pitfall – founders as inventors. While full of disruptive ideas, they might lack business acumen. Sonia steps in, helping them merge tech feasibility with market analysis before launching.
Bridging Tech and Marketing:
Techies vs. Marketers: Sonia emphasized the importance of collaboration between software developers and marketers, recognizing their distinct yet complementary roles.
Connect with Sonia:
Get in Touch: For those eager to explore the tech universe with Sonia Couto, you can connect with her on LinkedIn and Instagram.
