Email Hippo Review – Is The Subscription Worth it?

Rating: 4/5

Email Hippo is an email verification service that offers a range of features to help businesses and individuals maintain clean and accurate email lists. As someone familiar with email verification services, I can provide a review of Email Hippo based on its common features and overall performance.

One of the notable strengths of Email Hippo is its accuracy in verifying email addresses. The service employs various checks and validation techniques to ensure that email addresses are valid, deliverable, and free from common issues such as typos, disposable emails, or known spam traps. This high level of accuracy helps improve the quality of your email list and increases the likelihood of successful email delivery.

Email Hippo also offers a fast and efficient verification process. The service is designed to deliver quick results, allowing you to verify large lists of email addresses in a relatively short amount of time. The speedy verification process enables you to promptly take action based on the verification results and maintain the productivity of your email marketing or outreach campaigns.

In terms of usability, Email Hippo provides a user-friendly interface and straightforward workflow. Uploading and verifying email lists is typically a seamless process, and the service offers easy-to-understand verification reports that highlight the status of each email address. This simplicity makes it convenient for users with varying levels of technical expertise to navigate and utilize the service effectively.

Pricing is another aspect that is worth mentioning. While specific pricing details may vary, Email Hippo generally offers flexible pricing options that cater to different user needs. This includes pay-as-you-go plans and subscription-based models, allowing you to choose the pricing structure that aligns with your budget and expected usage volume.

Customer support from Email Hippo is typically responsive and helpful. They often provide assistance via email or support tickets, addressing any questions or concerns you may have. Additionally, Email Hippo may offer documentation, FAQs, or other resources to help users make the most of their service.

While Email Hippo generally performs well, there may be a few areas where it could further improve. Occasionally, false positives or false negatives in the verification results may occur, although this is common with most email verification services. It’s also worth noting that some additional features, such as integration with popular email marketing platforms or the ability to download verified lists in different formats, may be desirable additions.

Pros And Cons Of Email Hippo

Pros of Email Hippo:

  1. Improved Email Deliverability: By using Email Hippo, you can definitely enhance your email deliverability rates. Email Hippo actively identifies and removes invalid or undeliverable email addresses from your list, reducing the chances of your emails bouncing or being marked as spam.
  2. Higher Conversion Rates: With cleaner and more accurate email lists, you can expect improved engagement and higher conversion rates. Validating email addresses ensures that your messages reach real recipients who are more likely to engage with your content or take desired actions.
  3. Cost Savings: Eliminating invalid or inactive email addresses from your lists can save you money on email marketing costs. You won’t be wasting resources by sending emails to addresses that won’t yield results.
  4. Data Segmentation: Email Hippo verification services often provide additional information about email addresses, such as whether they are associated with disposable accounts or known spam traps. This data can help you segment your lists and tailor your email campaigns more effectively.
  5. Time Efficiency: Email Hippo automates the process of verifying email addresses, saving you time and effort compared to manual verification methods. This allows you to focus on other important aspects of your marketing strategy.

Cons of Email Hippo:

  1. False Positives: In some cases, users have reported that sometimes legitimate email addresses may be flagged as invalid or risky by Email Hippo, resulting in false positives. I personally have not really experienced this, but I only did a small test. When this happens it can potentially lead to the removal of valid contacts from your list, impacting your reach. I will do some more testing and post an update.
  2. Cost Considerations: Depending on the pricing structure and volume of email addresses you need to verify, the cost of an email verification plan may vary. It’s important to assess the pricing and determine if it aligns with your budget and expected return on investment.
  3. Dependency on Service: Using an email verification service means you rely on a third-party provider to validate your email addresses. If the service experiences downtime or technical issues, it may impact your ability to verify email addresses and conduct your campaigns smoothly.


CORE susbscription
$10 – > $1,7501 – 2,500,000 email addresses checked
Monthly, quarterly or annual flexible subscription. Discount amount is volume /subscription length dependent.
  • For regular email address checking, a flexible subscription that can be scaled up or down. Pay less when you have more emails to check, scale the subscription back when you don’t need a high volume. benefit from the subscriber discount.
MORE API subscription
$10 +1 – unlimited
Monthly, quarterly or annual flexible subscription. Discount amount is volume /subscription length dependent.
  • Keep your MORE realtime API running continually in the background as you need it.
CORE Pay per email (file upload)
$10- $1,7501 – 500,000 email addresses
Pay as you go email address checking.
  • On-demand usage charged direct
  • Upload lists of up to 500,000 email addresses
  • No charge for duplicates -unique emails only
  • Fast, secure email checking, as and when you need it

So Is The Core Subscription Worth It?

Here is how I use and require email verification.

  • Actively Prospecting For 3 Months
  • Once Off Need For a Cold Email Mail Out
In both of these scenarios I verify about 100,000 emails per month
If I use the “Pay Per File Plan” I will be paying $10 PER Email Minimum! 


Under NO Circumstances Would I Use The Pay Per File Plan


Even at low volume it is far too expensive per record.

All you do is pay for the monthly subscription for 3 months and then cancel.

This is all you need unless you doing A LOT of email sending.


If You Send More Than 100K Emails Per Month

If you are sending a high volume of emails and doing it every month then you should avoid the monthly subscription because it will still be too expensive.


For high volume you should sign up for the More API Subscription. This will give you volume discounts. The more emails that you verify, the lower the cost per email.


  • Email Hippo is a very reliable Email Verification service.
  • The Pay Per File plan is much too expensive.
  • However the monthly Core Subscription is perfect for my needs.
  • YES, I believe the monthly subscription is worth it.
  • If I was sending more than 100K per month I would use the More API Plan.


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