π Interview Highlights with Danny Brassell
From Teacher to Global Speaker
Former teacher, Danny Brassell, shares his mission to infuse joy into education and the workplace.
- Speaking Engagements: Travels worldwide, addressing schools, corporations, and nonprofits for about 100 days a year.
- Top Reading Program: Online program teaches parents to foster a love for reading in their kids within two months.
- Executive Coaching: Assists business leaders in crafting engaging presentations to drive action.
- CEO of CyberSmarties USA: A company eliminating cyberbullying by teaching positive social media use.
Fostering a Love for Reading π
Danny provides insights into encouraging kids to read and the impact of closed captioning.
- Strategies: Recommends turning on closed captioning as a quick and effective strategy.
- Reading Frequency: Emphasizes that the key is not what you read but how much you readβaiming for 20 minutes a day.
- Dyslexia Support: Highlights the benefits of being read aloud to, especially for dyslexic students.
Crafting Engaging Presentations for Executives π€
Danny explains his approach to helping business executives become compelling speakers.
- Stump Speeches: Creates signature talks for individuals, injecting humor, joy, and hope into presentations.
- Differentiation: Stresses the importance of standing out and creating connections with the audience.
Free Gifts from Danny π
Exploring Danny’s website, where he shares valuable resources for educators and parents.
- Complimentary E-book: Offers a free copy of his book, “Read, Lead, and Succeed.”
- Five-Day Reading Challenge: Provides access to an online challenge aimed at parents to enhance kids’ reading excitement.
- Weekly Inspirational Emails: Subscribers receive ongoing inspirational content.
Connect with Danny Brassell π
Where to find Danny on social media.
π©βπ» Interview with Hillary Glaser of EllieNJojo
Nod to the Google of the Past π
Hillary introduces Ellie and JoJo, a digital marketing company inspired by the pre-internet era.
- Digital Marketing Focus: Helps small businesses, especially those without access to ad agencies.
- Clientele: Works with a range of businesses, from mom-and-pop shops to larger players like Subaru.
- Therapist Niche: Accidentally developed a niche working with therapists in digital marketing.
Challenges in Marketing for Therapists π€
Hillary addresses common pitfalls therapists face in marketing their services.
- Private Pay Explanation: Therapists often fail to communicate the benefits of private pay over insurance.
- Content Marketing: Highlights the importance of creating relevant and engaging content for prospective clients.
Importance of SEO and Content Marketing ποΈ
Hillary discusses the role of SEO and content marketing in her strategy.
- SEO Compliance: Works on making clients’ websites SEO-friendly.
- Content Creation: Collaborates with clients, sometimes writing content in their tone and voice.
AI in Content Creation π€
Hillary shares insights into using AI for content creation.
- AI’s Role: Acknowledges AI’s potential but emphasizes the need for manual modification.
- Branding Importance: Stresses the importance of maintaining the client’s tone and voice for authenticity.
Connect with Hillary Glaser π
Where to find Hillary and EllieNJojo on social media.
π Stay Connected
Details on how to connect with Danny and Hillary for more information or consultations.