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Cold emailing is a strategy that, when leveraged correctly, can open doors to unanticipated job opportunities. This unorthodox approach can position you directly in front of decision-makers, highlight your initiative, and build valuable connections before you’ve even set foot in the office. This article will not only explore the benefits of cold emailing for job hunting but will also provide a step-by-step guide on how to do it, including some handy email templates to get you started.
The Advantages of Cold Emailing for Job Hunting
Contemplating whether cold emailing for a job application is a good idea? Let’s delve into the substantial advantages it can offer:
Connect Directly with the Decision-Maker Typically, in many organizations, the recruitment process unfolds as follows:
An HR team member sifts through the applicants and cherry-picks those who align with the job description. The hiring manager (the future supervisor of the new recruit) steps into the process midway, evaluating the selection made by HR. The drawback of this approach is that HR filters candidates based on their interpretation of what the hiring manager desires. However, a job description might not always precisely mirror the hiring manager’s expectations.
Consequently, some candidates might find themselves weeded out prematurely, despite possessing the attributes that the hiring manager values.
By proactively reaching out to the hiring manager via a cold email, you can directly communicate with the individual who wields the ultimate power in the hiring decision. If your professional background and skills resonate with what they seek in a candidate, chances are they’ll pencil in a call with you.
This strategy can be incredibly effective for a wide range of jobs. For instance, take the case of our friend Cheryl P, who recently bagged an interview for an un-announced position after sending out just five cold emails.
Direct Line to the Decision-Maker
By sending a cold email, you get the chance to skip the formalities and speak directly to the decision-maker – usually a hiring manager or department head. It’s a significant advantage to have your message read by the person who can directly influence your potential hiring rather than getting lost in a pile of applications.
Make a Unique Impression
In an era where most job seekers are passively waiting for job postings, a well-crafted cold email can help you stand out. It shows initiative and drive – qualities highly appreciated by employers. Plus, it gives you the chance to present your qualifications and ambitions before a formal job posting attracts a multitude of candidates.
Establish a Connection
Cold emailing enables you to establish rapport before a potential interview. By reaching out, you show interest in the company and its values, and not just the job posting. This can set the stage for a more productive conversation when an interview does occur.
Guidelines to Securing a Job Through Cold Email
Pinpoint the Appropriate Contact
Research is critical for this step. Find out who the hiring manager or department head is. Tools such as GetOffTheDamnPhone can be invaluable for this. Follow the steps below.
Work out what type of job you are looking for and in what area.
In this example we are going to look for SAAS Sales positions in the Greater Seattle Area in Washington State.
Head over to LinkedIn. We are going to search for VP Of Sales in the Greater Seattle Area
Compose a Compelling Cold Email
Your cold email should be concise, professional, and personalized. Introduce yourself, mention any common connections if any, state why you’re interested in the company, and briefly outline how you could provide value. End with a call-to-action, such as a request for a phone call or meeting.
Don’t Hesitate to Send a Follow-Up
If you don’t receive a response, don’t hesitate to send a follow-up email. People are busy; it’s possible that they missed your first email. A follow-up email demonstrates your interest and perseverance.
Bonus: Ready-to-Use Templates for Cold Email Job Applications
The Enthusiastic Applicant
Subject: Enthusiastic Professional Eager to Contribute to {{Company}}
Hi {{Recipient’s Name}},
My name is {{Your Name}}, and I am a {{Your Profession/Title}} with a strong background in {{Relevant Skills/Experience}}. I’ve been following the growth of {{Company}}, and I am particularly impressed by {{Something You Admire About the Company}}.
I am interested in exploring potential opportunities within your team. I believe my expertise in {{Specific Area}} would add significant value to your organization.
I’ve attached my resume for your consideration. If possible, I would love to discuss any potential fit in a phone call or meeting at your earliest convenience.
Thank you for your time.
Best, {{Your Name}}
The Passionate Fan
Subject: Passionate {{Your Profession/Title}} Excited About Potential Opportunities at {{Company}}
Hello {{Recipient’s Name}},
As a long-time admirer of {{Company}}, I’ve been inspired by your commitment to {{Company’s Core Values or Mission}}. As a {{Your Profession/Title}}, I have honed my skills in {{Relevant Skills/Experience}}, and I am excited about the possibility of bringing these to your team.
I am eager to explore any potential job openings that might benefit from my skill set. Could we perhaps schedule a time to discuss this further?
I appreciate your time and consideration.
Sincerely, {{Your Name}}
The Networking Contact
Subject: {{Your Profession/Title}} Interested in Exploring Opportunities at {{Company}}
Dear {{Recipient’s Name}},
I recently had a conversation with {{Mutual Contact’s Name}} who suggested that I reach out to you. As a {{Your Profession/Title}} with a strong background in {{Relevant Skills/Experience}}, I’m very interested in any opportunities that might be a good fit at {{Company}}.
I would love the chance to discuss how I might contribute to your team. Please find my resume attached for your consideration. Can we schedule a time to discuss potential fit?
Thank you for considering my application.
Best Regards, {{Your Name}}
The Speculative Enquirer
Subject: Experienced {{Your Profession/Title}} Seeking New Opportunities at {{Company}}
Hi {{Recipient’s Name}},
My name is {{Your Name}}, and I’ve been following the exciting work of {{Company}} for some time now. As a {{Your Profession/Title}} with a solid track record in {{Relevant Skills/Experience}}, I would be very interested in discussing potential job openings within your team.
I’ve attached my resume to provide an overview of my qualifications. Would it be possible to schedule a conversation at a time that works best for you?
Thank you for your time.
Kind regards, {{Your Name}}
The Proactive Seeker
Subject: Proactive {{Your Profession/Title}} Exploring Job Opportunities at {{Company}}
Dear {{Recipient’s Name}},
I am a {{Your Profession/Title}} with a passion for {{Relevant Interests or Skills}} and a great admiration for the work of {{Company}}. I am interested in learning more about potential opportunities within your organization that might align with my background and expertise.
I would appreciate the chance to discuss how my skills and experiences can benefit your team. Please find my resume attached.
Could we set up a time to discuss any relevant opportunities?
Thank you for your consideration.
Best regards, {{Your Name}}
Remember, the more personalized and well-researched your cold email, the more likely it will resonate with the recipient.
Land Your Dream Job Using the Power of Cold Emailing
Cold emailing can be a potent tool in your job-hunting arsenal. By taking the initiative, you can stand out from the crowd, connect directly with decision-makers, and create opportunities that aren’t available via traditional channels. While it might feel awkward at first, with practice, cold emailing can become a valuable skill that can serve you throughout your career. Happy job hunting!
